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A New Colour Ammonia Free Permanent Hair Colour

by Davines

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Davines A New Colour Ammonia-Free Permanent Colour Cream is an ammonia-free permanent colouring system designed and formulated to offer total coverage and perfect lifting. A New Colour is an extremely flexible and complete system: it provides full coverage of white hair, it can darken and lighten up to three levels, and it can change reflect with great flexibility. For A New Colour, Davines drew inspiration from the insect’s world that summarizes and enhances nature’s creative skills and, at the same time, offers unequalled colour suggestions. It is a continuous change, the perfect combination between colours, shapes, and lights. In nature, it is carotenoids and melanins that invent this smart riot of colour. Starting from the same ingredients that nature uses for its plays of colours, Davines Research Laboratories developed an innovative, delicate, and nature-inspired hair colour system. Infusing colour into matter, A NEW COLOUR prompts light to take new ways. Translates colour into infinite possibilities becoming ideal for the work of the colourist, who can finally read abstraction and handle pure colour implementing it for personal visions or desires.

Benefits:
Extraordinarily velvety, intense and multi-faceted colours
Natural anti-oxidants for long-lasting, shiny colours for a long time
Ammonia-free, for an odourless and pleasant application
Delicate formulas for smooth and hydrated hair
Complete, simple and flexible system
Always use blended with A New Colour Base Cream and A New Colour activators following the proportions given on the technical dossier and the explanatory leaflet.
KEY INGREDIENTS:
Carotenoids are natural pigments very common in vegetables that can influence the warm colours of some animals that eat plants containing them. The Carotenoids contained in A New Colour are extracted from carrots, they carry out a strong antioxidant action and, when combined with the Melanin contained in the colour and the vitamin C contained in the cream base, create a mix with distinctive anti-free radical properties.

Melanin is a vegetable pigment extracted from date palms with a strong antioxidant and anti-free radical action. It works in synergy with the Carotenoids contained in the colour and with the Vitamin C contained in the cream base.

Monoethanolamine (MEA) is a liquid substance, soluble in water and easily biodegradable that can create the alkaline environment required to open the hair cuticles, favour the release of hydrogen peroxide and catalyse the polymerisation reaction. In A New Colour, MEA works in synergy with sodium metasilicate, which is a natural alkalinising agent contained in the A New Colour cream base.
  • Davines A New Colour 000- Booster 2 Fl. Oz. /media/products/davines/000.jpg?preset=t275

    000- Booster 2 Fl. Oz.

  • Davines A New Colour 1.0- Black 2 Fl. Oz. /media/products/davines/1.0.jpg?preset=t275

    1.0- Black 2 Fl. Oz.

  • Davines A New Colour 10.0- Lightest Blonde 2 Fl. Oz. /media/products/davines/newcolour10.0.jpg?preset=t275

    10.0- Lightest Blonde 2 Fl. Oz.

  • Davines A New Colour 10.11- Lightest Intense Ash Blonde 2 Fl. Oz. /media/products/noimage.png?preset=t275

    10.11- Lightest Intense Ash Blonde 2 Fl. Oz.

  • Davines A New Colour 10.12/10AV- Lightest Ash Irise Blonde 2 Fl. Oz. /media/products/davines/10.12.jpg?preset=t275

    10.12/10AV- Lightest Ash Irise Blonde 2 Fl. Oz.

  • Davines A New Colour 10.22/10VV- Lightest Irise Blonde 2 Fl. Oz. /media/products/noimage.png?preset=t275

    10.22/10VV- Lightest Irise Blonde 2 Fl. Oz.

  • Davines A New Colour 10.32- Light Golden Violet Blonde 2 Fl. Oz. /media/products/noimage.png?preset=t275

    10.32- Light Golden Violet Blonde 2 Fl. Oz.

  • Davines A New Colour 10.72- Beige Irise Blonde 2 Fl. Oz. /media/products/noimage.png?preset=t275

    10.72- Beige Irise Blonde 2 Fl. Oz.

  • Davines A New Colour 10.77- Lightest Beige Blonde 2 Fl. Oz. /media/products/noimage.png?preset=t275

    10.77- Lightest Beige Blonde 2 Fl. Oz.

  • Davines A New Colour 2.0- Darkest Brown 2 Fl. Oz. /media/products/davines/2.0.jpg?preset=t275

    2.0- Darkest Brown 2 Fl. Oz.

  • Davines A New Colour 3.0- Dark Brown 2 Fl. Oz. /media/products/davines/newcolour3.0.jpg?preset=t275

    3.0- Dark Brown 2 Fl. Oz.

  • Davines A New Colour 33.0- Intense Dark Brown 2 Fl. Oz. /media/products/davines/33.0.jpg?preset=t275

    33.0- Intense Dark Brown 2 Fl. Oz.

  • Davines A New Colour 4- Natural Warm Brown 2 Fl. Oz. /media/products/davines/newcolour4.jpg?preset=t275

    4- Natural Warm Brown 2 Fl. Oz.

  • Davines A New Colour 4.0- Brown 2 Fl. Oz. /media/products/davines/4.0.jpg?preset=t275

    4.0- Brown 2 Fl. Oz.

  • Davines A New Colour 4.14- Ash Copper Brown 2 Fl. Oz. /media/products/davines/4.14.jpg?preset=t275

    4.14- Ash Copper Brown 2 Fl. Oz.

  • Davines A New Colour 4.5- Mahogany Brown 2 Fl. Oz. /media/products/davines/4.5.jpg?preset=t275

    4.5- Mahogany Brown 2 Fl. Oz.

  • Davines A New Colour 4.62- Red Violet Brown 2 Fl. Oz. /media/products/davines/4.62.jpg?preset=t275

    4.62- Red Violet Brown 2 Fl. Oz.

  • Davines A New Colour 44.0- Intense Brown 2 Fl. Oz. /media/products/davines/newcolour44.0.jpg?preset=t275

    44.0- Intense Brown 2 Fl. Oz.

  • Davines A New Colour 5- Light Natural Warm Brown 2 Fl. Oz. /media/products/davines/5.jpg?preset=t275

    5- Light Natural Warm Brown 2 Fl. Oz.

  • Davines A New Colour 5.0- Light Brown 2 Fl. Oz. /media/products/davines/newcolour5.0.jpg?preset=t275

    5.0- Light Brown 2 Fl. Oz.

  • Davines A New Colour 5.1- Light Ash Brown 2 Fl. Oz. /media/products/davines/5.11.jpg?preset=t275

    5.1- Light Ash Brown 2 Fl. Oz.

  • Davines A New Colour 5.14- Light Ash Copper Brown 2 Fl. Oz. /media/products/davines/newcolour5.14.jpg?preset=t275

    5.14- Light Ash Copper Brown 2 Fl. Oz.

  • Davines A New Colour 5.3- Light Golden Brown 2 Fl. Oz. /media/products/davines/5.3.jpg?preset=t275

    5.3- Light Golden Brown 2 Fl. Oz.

  • Davines A New Colour 5.4- Light Copper Brown 2 Fl. Oz. /media/products/davines/5.4.jpg?preset=t275

    5.4- Light Copper Brown 2 Fl. Oz.

  • Davines A New Colour 5.62- Light Red Violet Brown 2 Fl. Oz. /media/products/davines/5.62.jpg?preset=t275

    5.62- Light Red Violet Brown 2 Fl. Oz.

  • Davines A New Colour 5.66- Light Intense Red Brown 2 Fl. Oz. /media/products/davines/5.66.jpg?preset=t275

    5.66- Light Intense Red Brown 2 Fl. Oz.

  • Davines A New Colour 5.73- Light Beige Golden Blonde 2 Fl. Oz. /media/products/davines/5.73.jpg?preset=t275

    5.73- Light Beige Golden Blonde 2 Fl. Oz.

  • Davines A New Colour 55.0- Intense Light Brown 2 Fl. Oz. /media/products/davines/newcolour55.0.jpg?preset=t275

    55.0- Intense Light Brown 2 Fl. Oz.

  • Davines A New Colour 6- Dark Natural Warm Blonde 2 Fl. Oz. /media/products/noimage.png?preset=t275

    6- Dark Natural Warm Blonde 2 Fl. Oz.

  • Davines A New Colour 6.0- Dark Blonde 2 Fl. Oz. /media/products/davines/6.0.jpg?preset=t275

    6.0- Dark Blonde 2 Fl. Oz.

  • Davines A New Colour 6.1- Dark Ash Blonde 2 Fl. Oz. /media/products/davines/6.01.jpg?preset=t275

    6.1- Dark Ash Blonde 2 Fl. Oz.

  • Davines A New Colour 6.11- Dark Intense Ash Blonde 2 Fl. Oz. /media/products/noimage.png?preset=t275

    6.11- Dark Intense Ash Blonde 2 Fl. Oz.

  • Davines A New Colour 6.14- Dark Ash Copper Blonde 2 Fl. Oz. /media/products/davines/newcolour6.14.jpg?preset=t275

    6.14- Dark Ash Copper Blonde 2 Fl. Oz.

  • Davines A New Colour 6.3- Dark Golden Blonde 2 Fl. Oz. /media/products/davines/6.3.jpg?preset=t275

    6.3- Dark Golden Blonde 2 Fl. Oz.

  • Davines A New Colour 6.34- Dark Golden Copper Blonde 2 Fl. Oz. /media/products/davines/6.34.jpg?preset=t275

    6.34- Dark Golden Copper Blonde 2 Fl. Oz.

  • Davines A New Colour 6.4- Dark Blonde Copper 2 Fl. Oz. /media/products/davines/6.4.jpg?preset=t275

    6.4- Dark Blonde Copper 2 Fl. Oz.

  • Davines A New Colour 6.66- Dark Intense Red Blonde 2 Fl. Oz. /media/products/davines/6.66.jpg?preset=t275

    6.66- Dark Intense Red Blonde 2 Fl. Oz.

  • Davines A New Colour 6.7- Dark Beige Blonde 2 Fl. Oz. /media/products/noimage.png?preset=t275

    6.7- Dark Beige Blonde 2 Fl. Oz.

  • Davines A New Colour 6.73- Dark Golden Blonde 2 Fl. Oz. /media/products/davines/6.73.jpg?preset=t275

    6.73- Dark Golden Blonde 2 Fl. Oz.

  • Davines A New Colour 66.0- Intense Dark Blonde 2 Fl. Oz. /media/products/davines/newcolour66.0.jpg?preset=t275

    66.0- Intense Dark Blonde 2 Fl. Oz.

  • Davines A New Colour 7- Natural Warm Blonde 2 Fl. Oz. /media/products/davines/newcolour7.jpg?preset=t275

    7- Natural Warm Blonde 2 Fl. Oz.

  • Davines A New Colour 7.0- Blonde 2 Fl. Oz. /media/products/davines/newcolour7.0.jpg?preset=t275

    7.0- Blonde 2 Fl. Oz.

  • Davines A New Colour 7.1- Ash Blonde 2 Fl. Oz. /media/products/davines/7.01.jpg?preset=t275

    7.1- Ash Blonde 2 Fl. Oz.

  • Davines A New Colour 7.13- Ash Gold Blonde 2 Fl. Oz. /media/products/noimage.png?preset=t275

    7.13- Ash Gold Blonde 2 Fl. Oz.

  • Davines A New Colour 7.3- Golden Blonde 2 Fl. Oz. /media/products/davines/7.3.jpg?preset=t275

    7.3- Golden Blonde 2 Fl. Oz.

  • Davines A New Colour 7.34- Golden Copper Blonde 2 Fl. Oz. /media/products/davines/7.34.jpg?preset=t275

    7.34- Golden Copper Blonde 2 Fl. Oz.

  • Davines A New Colour 7.4- Copper Blonde 2 Fl. Oz. /media/products/davines/7.4.jpg?preset=t275

    7.4- Copper Blonde 2 Fl. Oz.

  • Davines A New Colour 7.7- Beige Blonde 2 Fl. Oz. /media/products/noimage.png?preset=t275

    7.7- Beige Blonde 2 Fl. Oz.

  • Davines A New Colour 7.73- Beige Golden Blonde 2 Fl. Oz. /media/products/davines/7.73.jpg?preset=t275

    7.73- Beige Golden Blonde 2 Fl. Oz.

  • Davines A New Colour 77.0- Intense Blonde 2 Fl. Oz. /media/products/davines/newcolour77.0.jpg?preset=t275

    77.0- Intense Blonde 2 Fl. Oz.

  • Davines A New Colour 8- Light Natural Warm Blonde 2 Fl. Oz. /media/products/davines/newcolour8.jpg?preset=t275

    8- Light Natural Warm Blonde 2 Fl. Oz.

  • Davines A New Colour 8.0- Light Blonde 2 Fl. Oz. /media/products/davines/8.0.jpg?preset=t275

    8.0- Light Blonde 2 Fl. Oz.

  • Davines A New Colour 8.1- Light Ash Blonde 2 Fl. Oz. /media/products/davines/8.01.jpg?preset=t275

    8.1- Light Ash Blonde 2 Fl. Oz.

  • Davines A New Colour 8.11- Light Intense Ash Blonde 2 Fl. Oz. /media/products/noimage.png?preset=t275

    8.11- Light Intense Ash Blonde 2 Fl. Oz.

  • Davines A New Colour 8.3- Light Golden Blonde 2 Fl. Oz. /media/products/davines/8.3.jpg?preset=t275

    8.3- Light Golden Blonde 2 Fl. Oz.

  • Davines A New Colour 8.44- Light Intense Copper Blonde 2 Fl. Oz. /media/products/davines/8.4.jpg?preset=t275

    8.44- Light Intense Copper Blonde 2 Fl. Oz.

  • Davines A New Colour 8.72- Light Beige Irise Blonde 2 Fl. Oz. /media/products/noimage.png?preset=t275

    8.72- Light Beige Irise Blonde 2 Fl. Oz.

  • Davines A New Colour 88.0- Intense Light Blonde 2 Fl. Oz. /media/products/davines/newcolour88.0.jpg?preset=t275

    88.0- Intense Light Blonde 2 Fl. Oz.

  • Davines A New Colour 9.0- Very Light Blonde 2 Fl. Oz. /media/products/davines/newcolour9.0.jpg?preset=t275

    9.0- Very Light Blonde 2 Fl. Oz.

  • Davines A New Colour 9.1- Very Light Ash Blonde 2 Fl. Oz. /media/products/davines/9.01.jpg?preset=t275

    9.1- Very Light Ash Blonde 2 Fl. Oz.

  • Davines A New Colour 9.13- Very Light Ash Gold Blonde 2 Fl. Oz. /media/products/noimage.png?preset=t275

    9.13- Very Light Ash Gold Blonde 2 Fl. Oz.

  • Davines A New Colour 9.22- Very Light Intense Irise Blonde 2 Fl. Oz. /media/products/davines/9.2.jpg?preset=t275

    9.22- Very Light Intense Irise Blonde 2 Fl. Oz.

  • Davines A New Colour 9.3- Very Light Golden Blonde 2 Fl. Oz. /media/products/davines/9.3.jpg?preset=t275

    9.3- Very Light Golden Blonde 2 Fl. Oz.

  • Davines A New Colour 99.0- Intense Very Light Blonde 2 Fl. Oz. /media/products/noimage.png?preset=t275

    99.0- Intense Very Light Blonde 2 Fl. Oz.

  • Davines A New Colour Pure Colour Blue 2 Fl. Oz. /media/products/davines/mblu.jpg?preset=t275

    Pure Colour Blue 2 Fl. Oz.

  • Davines A New Colour Pure Colour Green 2 Fl. Oz. /media/products/davines/mver.jpg?preset=t275

    Pure Colour Green 2 Fl. Oz.

  • Davines A New Colour Pure Colour Orange 2 Fl. Oz. /media/products/noimage.png?preset=t275

    Pure Colour Orange 2 Fl. Oz.

  • Davines A New Colour Pure Colour Red 2 Fl. Oz. /media/products/davines/mros.jpg?preset=t275

    Pure Colour Red 2 Fl. Oz.

  • Davines A New Colour Pure Colour Violet 2 Fl. Oz. /media/products/davines/mvio.jpg?preset=t275

    Pure Colour Violet 2 Fl. Oz.

  • Davines A New Colour Pure Colour Yellow 2 Fl. Oz. /media/products/davines/mgia.jpg?preset=t275

    Pure Colour Yellow 2 Fl. Oz.

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