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Davines - Behind the Chair & Beyond the Feed: Social Media 101

Join Abigale Capila, Davines Social Media + Content Specialist for this social media 101 class designed to help stylists build confidence and comfort using Instagram and TikTok to grow their presence behind the chair. We dive into how to optimize your profile to create a lasting digital first impression, how to build your online persona and a loyal community, and easy-to-follow content creation tips. Participants will leave feeling empowered and less overwhelmed by the digital landscape, with a clear understanding of how to show up online in a way that connects with current clients and attracts their dream clientele.

You’ll leave with:
Social Media 101 Mini-Handbook
Content ideas for hairstylists (client-focused)
Content ideas for educators (stylist-to-stylist)
List of content hooks
Hairstylist shot list
Social media resources and content-creation tools

Tools Needed: Pen & Paper.