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Education

Davines

  • Color Intro Demo

    Innovative permanent cream-based colouring system using Vibrachrom™ technology that is unprecedented in the cosmetics world, giving hair intense conditioning power and extraordinarily shiny, long-lasting colour, by penetrating more evenly into the hair structure. Flexible, easy-to-use system with low ammonia smell ideal for covering white hair, reflect changing, darkening or lightening up to three levels. PPD and paraben-free.

    VIEW is the new demi-permanent color with an acidic pH that offers extraordinary shine and volume to the hair. Formulated to respect people and the environment, using ingredients of 88-93% natural origin, being 95-99% biodegradable.

  • Colour & Lighten with Confidence

    Immerse yourself in a color & lightening two day hands on confidence seminar.

    In Colour with Confidence, we dive into client diagnosis and the importance it has in achieving consistent results. We begin with a refresh on color theory and explore every aspect of hair analysis. There is a focus on how natural pigments change and affect the coloring process when working on natural or colored hair. We explore how to use Davines color lines to support desired outcomes for the client. This ensures you feel confident in the choices you make for your everyday services.

    In Lighten with Confidence, we examine the science of lightening natural hair with The Century of Light, Alchemic, and Finest Pigments. We review color theory and hair analysis for the ideal lift. We explore how to choose the appropriate bleach to achieve the desired end-result for the client. 

  • Cover with Confidence

    Immerse yourself in this 1-day Cover with Confidence seminar. In this seminar, we shall uncover the truth about white hair. We aim to debunk the myths around white hair coverage in order to find solutions for the common challenges faced in salon. There will be a focus on how natural pigments change and how this change affects the coloring process, formulation and application on white hair. 
    We explore how to use Davines color lines to support desired outcomes for the client. 
    This will ensure you feel confident in the choices you make for your everyday services. 

  • Treatment Success Lab

    Treatment Success Lab
    Treat Yourself to a Raise!

    - Setting goals and tracking
    - Make it special
    - Do's and Don'ts
    - Making time for treatment
    - Incentivize stylists, desk, apprentices, contest ideas
    - Winning verbiage to guests
    - How to optimize treatment sales and culture
    - Davines treatments overview
    - Successfully market treatments
    - Systems for new guests, treatment menus