All-Nutrient Fashionizers Permanent Hair Color contain 100% oxidative pigments to pump-up your creative color, blending, color blocking, and toning with these dramatic shades. Anchoring in the hair's cortex to guarantee greater depth of color and longevity. The result is shiny, vibrant, high-fashion hair color that lasts. Formulated with a unique, and complex dye compound, these designer shades deliver the same reconstructive proteins through our signature organic base. Be Playful. Be Loud. Be Striking.