The Present Time Demi-Permanent Alkaline Colour

Davines The Present Time Demi-Permanent Alkaline Colour delivers low-commitment and strengthening colour with an advanced power to create extra vibrancy. With 60 nuances in total, the line offers delicate lightening and gentle coverage with more longevity, reflective shine and dimensional colour results.

Features & Benefits:
Up to 1 level of lift and colour deposit
70% white coverage on naturals and 50% on fashion reflects
Dermatologically tested
Hair is 10x shinier

Prepare the mix with: 1 part colour + 2 parts Activator (7 or 15 vol).
Apply the formula on dry hair.
Development time is 20 minutes or 15 minutes under heat.
Emulsify the colour around the hairline before adding water.
Rinse colour with water.
Proceed with the most suitable shampoo and conditioner.

KEY INGREDIENTS:
Coconut Oil: Penetrates the hair shaft to deliver lipids internally and forms a lipid coating over the hair shaft to seal the cuticle, preventing moisture loss and creating a high shine effect.
Omega 9: A fatty acid obtained by fermenting microalgae using sugar cane, which helps to protect and strengthen hair fibers.
Plant-Derived Cellulose: Acts as a stabilizing agent, offering structural support to the formula and ensuring proper adhesion of key ingredients and dyes.
Biacidic Bond Complex: A blend of maleic acid and antioxidant liposol maleate, designed to repair damaged bonds in the hair, improving its integrity and protecting it from oxidative stress.