LOMA Nourishing Shampoo is a restorative-feeling cleanse designed to support hair beyond basic washing. It helps remove buildup while maintaining balance, so hair feels softer, stronger, and more manageable from the first wash.
This rich, moisture-care cleanse is designed for dry, damaged, and chemically treated hair. It gently removes buildup without stripping, leaving hair feeling softer, smoother, and more resilient after every wash. Powered by LOMA's exclusive AloeMoist Complex and Baobab Protein, this sulfate-free formula helps support hydration and elasticity for compromised strands, so hair feels silkier with reduced frizz and healthy-looking shine. It is suitable for color-treated hair and ideal for regular use when extra care is needed.
Features & Benefits:
Helps restore the look and feel of dry, damaged, chemically treated hair so it feels softer and more resilient
Cleanses without stripping using sulfate-free, skincare-inspired surfactants
Controls frizz and is gentle enough for color-treated hair, promoting a smooth and vibrant look
Powered by AloeMoist Complex and Baobab Protein
After first use, hair feels clean and noticeably softer, less weighed down by buildup
Who It's For:
Dry, dehydrated, or chemically treated hair
Color-treated, foiled, or bleached hair
Keratin-treated hair and extensions (follow your LOMA stylist's extension-care guidance)
Anyone looking for a clean, non-stripping cleanse
Suitable for most hair types; finer hair may need little to no conditioner after
Apply to wet hair and massage into a rich lather.
Rinse thoroughly.
Pro Tip: Fine or thin hair may need little to no conditioner after use.
KEY INGREDIENTS:
Creatine - Helps support hair that feels stronger and more resilient, especially in color-treated, foiled, and bleached hair.
Baobab Protein - Helps improve the look and feel of dry or chemically treated hair, supporting moisture retention and softness with regular use.
Organic Aloe Vera Gel - The base of almost every LOMA formula, rich in vitamins, minerals, and essential amino acids, and hydrates deeply without a heavy or greasy residue.