Education

Davines

  • 2-Day Color Code

    Study the hairs' philosophy, along with the foundation of color in theory and formulation. Partnered with color demonstrations, hands-on workshops and fun games, this seminar provides an opportunity to experience the simplicity, high performance and beauty of Davines color! Learn the foundational knowledge of color theory and implementing it for predictable color formulations. 

    *Includes a mannequin head and lunch both days.

    Click here to view class flyer for October 20-21.

  • Business Development Day

    Morning: Retail Science Lab with Angie Hofelich, Davines Business and Sales Training Director.
    Lunch: Included
    Afternoon: Bleaching and Toning with Century of Light and Toning Products, Treatment Success
    Lab featuring the Circle Chronicles, New Client Marketing Lab, and Round Table discussion.

    *Receive 12 OI Travel Milk for Turnkey Promotion from Retail Science Lab.

    Click here to view class flyer for 9/30.


    Retail Science Lab
    • Take the fear out of being your best
    • Discover the science behind how client retention, new client referrals
    and retail recommendations are related
    • Learn the art of the recap
    • The power of 3!
    • Study why clients shop in salons and why they shop elsewhere
    • Adopt simple systems used in top salons for best in class results
    • Hold yourself and your team accountable; track & report your sales success
    • Learn new retail recommendation verbiage
    • Learn about the latest and greatest Davines news, education and events
    • Smart, Simple, Sustainable!
    Treatment Success Lab
    • Optimize your treatment sales
    • Build and launch your Add-On menus
    • Incent your desk and apprentices
    • cover your car payment with treatments
    • launching your treatment culture for success principles
    • Incremental Revenue Stream
    New Client Marketing
    • low and no cost ways to get new clients
    • optimize your client referral program
    • promote with nearby business partners
    • In-Salon Eventing; what really works!
    • Realtor = real clients

  • Color Intro Class

    Innovative permanent cream-based colouring system using Vibrachrom™ technology that is unprecedented in the cosmetics world, giving hair intense conditioning power and extraordinarily shiny, long-lasting colour, by penetrating more evenly into the hair structure. Flexible, easy-to-use system with low ammonia smell ideal for covering white hair, reflect changing, darkening or lightening up to three levels. PPD and paraben-free.

    VIEW is the new demi-permanent color with an acidic pH that offers extraordinary shine and volume to the hair. Formulated to respect people and the environment, using ingredients of 88-93% natural origin, being 95-99% biodegradable.

    Davines’ new premium bleaching system, Century of Light, is formulated to respect & protect hair during any lightening technique, offering a comfortable delicate service to the client.

    Click here to view class flyer for July 29th.
    Click here to view class flyer for October 7th.

  • Color Techniques - Demo

    Explore Davines Century of Light bleaches, Mask with Vibrachrom and View demi-permanent color and get inspired with new techniques to use behind the chair.

    Click here to view class flyer for 9/8.
    Click here to view class flyer for 9/9.

  • Color Techniques - Demo/Hands-On

    Explore Davines Century of Light bleaches, Mask with Vibrachrom and View demi-permanent color and get inspired with new techniques to use behind the chair.

    Click here to view class flyer for 9/8.
    Click here to view class flyer for 9/9.

    Lunch is not included.

  • Cut and Color Hands-On Workshop

    Cut and Color Hands-On Workshop with withJames Abu Ulba & Alicia Miller.

    Click here to view class flyer.

    JAMES ABU ULBA
    As the Artistic Director for the Utopia Group in Vancouver and founder of METHOD.EDUCATION, James Abu-Ulba has curated a career based on the sharing of knowledge. He believes that “education is the heartbeat of everyone’s success and creativity,” and his commitment to learning shines through each course he leads and each look he designs.

    James’s 20 years in the industry features highlights, such as: winning the prestigious Davines World Style Contest; presenting multiple times in the Davines World Wide Hair Tour; and earning a NAHA nomination for North American Hairstylist of the Year. He has written fundamental and advanced training programs for the Utopia Group, as well as fostered a community -through METHOD.EDUCATION - for fellow stylists to share ideas on a global landscape. His extensive background yields compelling courses forDavines devotees to enjoy.

    “Davines matches my personal ethics, standards, and hairdressing philosophy. This connection results from the brand’s emphasis on creating individualized looks with techniques honed through ongoing education.”

    ALICIA MILLER
    Davines National Master Trainer and Method Education Color Director, Alicia Miller fuses technique with practicality, timelessness with creativity. As a specialist in Davines color, Alicia works to inspire her fellow colorists with training that is both aspirational and achievable to ensure artistic satisfaction that still serves a salon clientele.

    An Arkansas native, Alicia frequently teaches throughout North America, but is known to crisscross the globe from Berlin to Venice, Greece to Central America. Alicia’s travels complemented by her classroom and stage demonstrations have molded her into a celebrated trainer with a devoted following. Alicia’s commitment to the industry is bolstered by her dedication to Davines, and this affiliation stems from her admiration of the brand’s mission to “support and care for the people and environment around them.”

    “Davines is different from other companies. It doesn’t follow other brands instead it leads with its own ideas and initiatives.”

  • Davines Fest

    DAVINES NORTH AMERICA, JOIN US FOR A DAVINES FEST!
    $20 ticket donation*

    Interactive Workshops Featuring:
    • VIEW Formulation Station
    • What’s New with Davines
    • Treatment Success Lab
    • Local Slow Food/Biodiversity Representatives
    • Davines Pro/Social Media in Your Salon
    • Appetizers & Wine and Much More!

    *Salon Only Sales will match 100% of the ticket sales and donate all proceeds to a local charity.

    Click here to view flyer.