milk_shake direct color is an innovative and gentle cosmetic hair color that performs with excellent results. Completely ammonia- and peroxide-free, milk_shake direct color respects hair structure without modification and all shades are intermixable. The ideal combination for healthy and beautiful hair color.

Formulated with tested and high quality pigments, it is recommended for highlighting natural or colored hair, toning bleached or highlighted hair, hiding first gray hairs, intensifying a shade after other color services, color correction or restoring, introducing clients to color services and for complementing other professional technical services. The average hair color duration is 8-10 washes when using specific products.

In most cases: Distribute on clean towel dried hair to eliminate water excess.
Apply evenly then massage and comb to allow a complete product distribution.
After processing time, emulsify and massage to remove possible color residues, then rinse accurately. On dark and intense shades, it is suggested to cleanse with a gentle shampoo.

Aqua (Water), Hydroxyethylcellulose, Polysorbate 20, Cocamidopropyl Betaine, Cetrimonium Chloride, Phenyl Trimethicone, Butylene Glycol, Imidazolidinyl Urea, Helianthus Annuus (Sunflower) Seed Extract, Acid Violet 43, Sodium Hydroxide, Limonene, Linalool, Citronellol, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea Butter) Oil, PEG-5 Cocomonium Methosulfate, Sodium Glutamate, Hydrolyzed Milk Protein, Hydroxypropyltrimonium Hydrolyzed Casein, Sodium Cocoyl Glutamate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Parfum (Fragrance).