Why privé?

Creating products that are kind to your hair, your body, and the planet is their passion. privé provides you the BEST performance in the most natural way possible. Powered by clean fruit and plant ingredients, every bottle, jar, and can is packed with natural superfuel antioxidants, revitalizing natural oils, and strengthening proteins. The result? Strong, shiny, gorgeously vibrant hair. Their shampoos and conditioners are pure enough to use as skincare. Wash your hair, wash your face, and wash your worries away—you are safe with privé. All privé products are made with the cleanest water in America at their own facility and proudly crafted here in the U.S. They never add harsh cleansing sulfates like SLS, sodium chloride, or gluten to their manufacturing process—and they don’t test on animals. Spreading great hair and double takes one wash, style, and spray at a time.

The ingredient base that privé includes in every product they craft is something they like to call their powerhouse blend. The powerhouse blend is powered by clean fruit and plant ingredients and crafted into two line-ups. The antioxidant line-up invigorates and protects your hair and scalp and the revitalizing line-up strengthens and rebuilds it.

The Antioxidant Line-Up

Bamboo - As one of nature’s strongest naturally occurring materials, it helps build strength and structure in the hair.
Acai - Contains omega-3, 6, and 9 fatty acids as well as the Vitamins A, C, E and B, which are vital for hair health.
Green Tea Leaf - Contains polyphenols, Vitamin E, and Vitamin C, which help boost hair luster and softness.
Goji Berry - Packed with vitamins, minerals, amino acids, and phytochemicals that heal damage.
Sweet Green Peas - Popular for its high protein content and unique assortment of phytonutrients, it also provides a rich source of amino acids, all of which increase hair plasticity to prevent breakage by increasing moisture binding.
Pomegranate - Contains Vitamin A, which promotes healthy scalp and growth and Vitamin K, which keeps strands and roots strong.
Charcoal - A naturally dynamic clarifier and detoxifier.

The Revitalizing Line-Up

Jojoba Proteins - Able to penetrate the hair follicle and strengthen hair fibers from the inside, which encourages shine, elasticity, and softness.
Baobab Proteins and Oil - Provides intense hydration, which protects hair from heat and environmental aggressors like pollution, sun, wind, and extreme temperature.
Kukui Oil - Contains high levels of amino and fatty acids, which are highly penetrative and able to restore moisture and impart gloss and shine.
Quinoa Proteins - Contains nine essential amino acids, one of which is tyrosine, which aids in color pigment protection and extends color vibrancy.

Who is privé?

They're a group of sharp, passionate women who believe that clean ingredients and giving back are the only way to go. They believe the best style is seen on a street, in a coffee shop, or on a jogging trail. They think that asking for products that perform AND smell incredible AND look #minimalchic in the shower is NOT too much to ask for. They believe in celebrating the individual, because personal style and authenticity will win over any trend, any day. They believe in what YOU believe in – binging on reality TV, giving in to late night indulgences, treating their bodies right, and flaunting gorg hair that makes heads turn.

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