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Featured Brand: Loma


Loma is naturally inspired, organically infused hair care. Loma’s founder, David Hanen, has dedicated his career to the art of hair and beauty. From his beginnings as a salon stylist to a successful salon owner, David’s passion is product formulation. Today he is recognized as an innovator in the formulation of pure, organic and sustainable beauty products.

Renewable, Sustainable Beauty

Did you know most professional brands don’t make their own products? At Loma, they source, formulate, manufacture, and fill all of their own products. They investigate the ingredients and raw materials to ensure there are no traces of harmful materials – Loma doesn’t take for granted the claims that they make. Loma’s founder and cosmetic chemist, David Hanen, personally guarantees the quality of the raw materials he uses, promising “we only buy from the finest raw material manufacturers in the world.”

Loma’s Promise

Loma promises quality and longevity, and their passion is in the process – they research and test each raw material to ensure they’re as clean as they claim to be. All Loma products are Paraben, Sulfate, Sodium Chloride, Gluten and Soy-free. They are also vegan friendly. And, of course, they NEVER test on animals!

Quality in Manufacturing

Loma is made in the USA and they blend their own products. From manufacturing to printing, filling and shipping – they guarantee the quality because they in-source every step they take. Loma works closely with like-minded partners to maintain high levels of quality.

Recycling Efforts

Loma’s philosophy is to maintain a renewable and sustainable process. All of their packaging is recyclable and they require a minimum of 25% post-recyclable plastic in their bottles. Their manufacturing facility generates very little waste because they recycle everything they can, from raw material drums to cardboard and plastic.

What Makes Loma Unique?

Loma hair care products are high-performing with naturally healing organic ingredients and essential oil-based fragrances. Over 27 years ago Loma set the standard for the use of Certified Organic Aloe Vera Gel in the salon industry, the primary base for all Loma products. Their manufacturing facility is located 9 miles from one of the cleanest water sources in the world and Loma infuses pure water with concentrated organic aloe vera powder – this powerful combination creates the #1 ingredient in Loma products. Aloemoist Complex is made of pure organic plant extracts, oils, vitamins and minerals and offers a simple and clean approach to healthy hair and a sustainable environment.

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